Marketing & Program Strategist (Part-time)

Part-time DKI Jakarta Brand Marketing & Communication

We are seeking a Marketing & Program Strategist (Part-Time) who is passionate about understanding user behavior and translating insights into impactful marketing initiatives and programs. In this role, you will support the execution of marketing activities, campaigns, and program development while collaborating closely with internal teams.

This position is open for fresh graduates and junior candidates, with opportunities to learn and grow through hands-on experience in marketing, content, and program development within a mental health-focused environment.

Responsibilities :

Develop and execute content plans (weekly and monthly) across marketing channels
Create copywriting for social media, campaigns, and broadcast communications
Manage social media platforms, including posting, monitoring, and audience engagement
Monitor campaign performance (engagement, leads, conversion) and provide insights
Identify opportunities to improve campaign effectiveness (e.g., promotions, bundling, messaging)
Support the execution of marketing campaigns and promotional activities
Contribute to brainstorming and development of programs (webinars, support groups, workshops)
Provide insights based on user behavior, trends, and audience needs
Assist in validating program ideas through simple research, feedback, or polling
Prepare basic reports and evaluations on marketing and campaign performance
Support event preparation and execution when required

Qualifications :

Bachelor’s Degree in Psychology (fresh graduates are welcome)
Strong interest in relationship topics, mental health, and human behavior
Interest in marketing and program development
Basic copywriting skills with the ability to communicate clearly and effectively
Familiarity with social media platforms (especially Instagram)
Basic understanding of content performance metrics (engagement, reach, etc.)
Ability to work independently and manage time effectively in a part-time setup
Strong communication skills (written and verbal)
Detail-oriented, responsive, and accountable
Proactive with a willingness to contribute ideas and solutions